Teaching
BMK-TA Behavioral Marketing Kit
iWorx BMK-TA Behavioral Marketing Kit provides researchers with the tools to investigate the relationship between the human mind (psychology) and the physiological responses to what is being demonstrated. The kit includes a data recorder and all of the sensors needed to record physiological signals and perform cognitive and normative analyses.
BMK-TA Kit components:
- IX-TA-220 Control Module
- LabScribe Software with site license and free updates.
- Experiment Builder
- PT-104 Pulse Probe
- EM-220 Event Marker
- TM-220 Temperature Probe
- A-RM-220: Respiration Monitor (nasal cannula)
- EIM-100 Intensity Meter
- RPD-400 Response Pad
- C-ISO-SC5 Silver Cup EEG Electrodes
- C-ISO-GSR Electrodes
- A-GC-7165 Ag/AgCl Electrodes
- Courseware and Cables
Courseware
These Lab Exercises can be performed with the BMK-TA kit. For additional exercises please visit the courseware page
Part Number: BMK-TA
