Research
Startle Effect and Brand Perceptions
Your Eyes Don’t DeceiveIn this lab, students will quantify an individual’s attitude towards particular brand names by measuring the startle reflex using oculography. The startle reflex is a defensive response, or reflex reaction, to sudden stimuli. The response technique has been used to test for certain psychological disorders and can also be used to gauge an individual’s attitude towards certain brands as demonstrated in this teaching lab. This lab is easy to perform and fun for students – and another reason why 74 of the U.S. News and World Report top 100 colleges and universities use iWorx lab equipment. |
More Information on the Behavioral Marketing Teaching Kit 603-742-2492 or info@iworx.com Get Pricing and Info. |