Teaching
Lie Detector Test for Consumer Research
| Valuable consumer preference information can be uncovered by measuring the emotional and cognitive response of participants when they are shown specific stimuli, such as ads, slogans and product features.
In this lab, we use the lie detector test, or polygraph, to measure an individual’s emotional reaction. The polygraph is actually a multi-function chart recorder that measures Galvanic Skin Response (GSR), heart rate, blood pressure, and respiration rate. These four responses are sensitive to stimulus novelty, intensity, emotionality, and significance. Students will use measurements of skin conductance to analyze psychological physiological responses. See other popular psychological physiology and behavioral research labs from iWorx Facial Electromyograms (EMG) and Emotion Skin Temperature, Stress, Calming and Embarrassment View more labs and information on Behavioral Marketing Research
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 BMK-TA Behavioral Marketing Kit Features:
Request a Quote for a BMK-TA Teaching Kit Would you like to speak to an iWorx representative? Give us a call at 603-742-2492 or we’ll call you. Just email your name, telephone number and a convenient time to call. |