Shopping Cart

Teaching

The Stroop Effect

Interference of Stimuli on Associative Tasks – The Stroop Effect

Download the lab

The Stroop Effect demonstrates how interference causes the brain to experience a slower processing time because it is trying to sort through conflicting information it is receiving from outside sources.

In the Stroop Effect, if someone is given a list of words for colors printed in another color ink and asked to name the color of the ink used to print each word, the subject will experience a delayed reaction time. This is because the subject’s brain is trying to suppress the input from the printed words in order to focus on the color of the words. The individual words have a huge influence over the ability to say the color. The interference between the differing information the brain receives, what the words say, and the color of the words, causes a problem.

This test looks at the overall effect of doing these interference tasks has on an individual and is sometimes used in psychological testing and assessment. Students are often introduced to the Stroop Effect in psychology class as they learn about how their brains process information or via the internet when a friend sends out “this cool puzzle they saw”.

There are also some of other physiological effects of the Stroop Effect on the body: increased sweating, increased heart rate, increased respiration – all of which can be typical signs of stress. Stroop Testing can also be used to assess mental acuity after a brain injury, in psychological testing, and in other types of work where people want to learn more about brain functioning.

Download the lab

See other popular psychological physiology labs from iWorx

Eriksen Flanker Test

GSR and the Lie Detector Test

Facial Electromyograms (EMG) and Emotion

Skin Temperature, Stress, Calming and Embarrassment

Personality and Vagal Tone

View all PSYCHOLOGICAL PHYSIOLOGY labs

 

Psychological Physiology Teaching kit

 

iWorx Psychological Physiology Teaching Kit

 

Features:

  • Quick set-up
  • Integrated pre-calibrated sensors
  • Built-in high voltage stimulator
  • Unique iWire plug and play sensors
  • Easy-to-use software
  • and, more innovative teaching labs

Request a Quote for a PK-TA Teaching Kit

Your Name (required)

Your Institution(required)

Your Email (required)

Additional Information:

captcha

Would you like to speak to an iWorx representative?

Give us a call at 603-742-2492 or we’ll call you. Just email your name, telephone number and a convenient time to call.

test